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What are heated tobacco products?

Heated tobacco products are products that heat tobacco instead of burning it. 

They contain tobacco and release a tobacco-enriched vapor that you can inhale, but with no smoke and less tobacco smell ¹. 

Ploom is an easy to use heated tobacco product that uses innovative HeatFlow technology to heat Camel tobacco sticks from the outside instead of burning them - giving you a satisfying tobacco experience. 

¹Comparison vs cigarette smoking. Based on a sensory panel testing comparing the tobacco odor intensity of cigarette smoke and the vapor from representative samples of Ploom X Advanced heated tobacco sticks.