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Is Ploom X Advanced a vape or a cigarette?

It's neither. 

Ploom X Advanced is a heated tobacco device that uses unique HeatFlow technology so you can enjoy tobacco without burning it. 

It uses Camel tobacco sticks which give you real flavor from real tobacco with our signature ActivBlend. Camel tobacco sticks are designed exclusively for Ploom and available in a range of exciting flavors.  

Ploom X Advanced heats the sticks from the outside instead of burning them, giving you an authentic, satisfying tobacco taste with no smoke.