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A Modern Tobacco Experience

Learn About Heated Tobacco

WHAT IS HEATED TOBACCO?

An Innovative Alternative to Smoking

If you're an adult smoker interested in an alternative to cigarettes with the potential to reduce risk¹, you may want to try heated tobacco as a new option. Ploom uses unique technology to heat tobacco instead of burning it for a genuine tobacco taste sensation that's smoke free, more considerate of those around you, and has reduced-risk potential¹ compared to smoking cigarettes.

WHAT ARE THE BENEFITS?

Reduced-Risk Potential

Ploom is ideal if you're looking for a modern way to experience a rich and intense tobacco taste with reduced-risk potential compared to smoking.¹

90-95% reduction on average in 9 toxic substances¹
  • Reduced Risk Potential Ploom X Advanced is an innovative heated tobacco product which we believe has strong potential as a reduced-risk product compared to smoking cigarettes.
  • 90-95% reduction Ploom X Advanced shows, on average, a 90-95% reduction in the levels of 9 constituents recommended by the World Health Organization (WHO) for reduction in cigarette smoke.
  • No tobacco product is safe Important: This does not mean that use of Ploom X Advanced is safe or eliminates health or addiction risks associated with tobacco use. No tobacco product is safe.

What's the Difference?

Our handy chart below will help you understand the differences between heated tobacco vs. vaping vs. smoking.

HOW DOES IT WORK?

Inside the Ploom Device

The unique HeatFlow technology inside Ploom is optimized for air flow, gently heating the tobacco stick from the outside to minimize charring and deliver rich tobacco taste. It sustains the optimal temperature throughout your session, for ultimate tobacco pleasure from the first puff to the last. 

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DISCOVER OUR PRODUCTS

Explore The Ploom Portfolio

Browse our range of Ploom devices and accessories to enhance your heated tobacco experience.

Discover Ploom X Advanced

Ready for a truly unique heated tobacco experience?

Ploom X Advanced is a unique combination of rich taste, refined heating technology, and personalized style – all coming together to deliver ultimate heated tobacco pleasure from the first puff to the last.

Ready to experience Ploom for yourself?

Try Ploom X Advanced with a Free Trial

Now that you've learned about heated tobacco and Ploom X Advanced, why not try it at your own pace? Simply order your device and test it for 14 days for free. To help you find your preferred taste, we'll also include a selection of 4 packs for free.


¹Based on available machine-measured data comparing 9 harmful constituents recommended for reduction in cigarette smoke by the WHO measured in smoke of a standard reference cigarette (1R6F) and the vapor from Ploom X Advanced.

²Based on a sensory panel testing comparing the odor intensity of cigarette smoke and the vapor from a representative sample of Ploom X Advanced heated tobacco sticks.

³Based on JTI data comparing the presence of selected constituents in the room air after using Ploom X Advanced and after cigarette smoking under the same conditions.

⁴Based on a sensory panel testing comparing the odor intensity of cigarette smoke and the vapor from a representative sample of Ploom X Advanced heated tobacco sticks.

⁵Based on color comparison of bovine teeth exposed to cigarette smoke and vapor from a representative sample of Ploom X Advanced heated tobacco sticks

Our sticks, intended for use in combination with Ploom devices, contain tobacco and nicotine. These products are not risk-free and are addictive. They are intended for existing adult smokers or vapers only. To enter this website, please confirm you are a smoker or vaper aged 18 or over, living in Switzerland. Please note, we will need to confirm your age during the checkout process.

Age Verification

Are you 18 or over and a smoker or vaper living in Switzerland?

Yes