Learn About Heated Tobacco
An Innovative Alternative to Smoking
If you're an adult smoker interested in an alternative to cigarettes with a
reduced risk potential, you may want to try heated tobacco as a new option.
Ploom X Advanced is an innovative heated tobacco product that we believe has
strong potential as a reduced-risk product compared to smoking cigarettes.
Ploom X Advanced shows, on average, a 90-95% reduction in the levels of 9
constituents recommended by the World Health Organization (WHO) for
reduction in cigarette smoke (1).
Reduced-Risk Potential
What's the Difference?
Our handy chart below will help you understand the differences between heated tobacco vs. vaping vs. smoking.
Inside the Ploom Device
The unique HeatFlow technology inside Ploom is optimized for air flow, gently heating the tobacco stick from the outside to minimize charring and deliver rich tobacco taste. It sustains the optimal temperature throughout your session, for ultimate tobacco pleasure from the first puff to the last.
Explore The Ploom Portfolio
Browse our range of Ploom devices and accessories to enhance your heated tobacco experience.
Discover Ploom X Advanced
Ready for a truly unique heated tobacco experience?
Ploom X Advanced is a unique combination of rich taste, refined heating technology, and personalized style – all coming together to deliver ultimate heated tobacco pleasure from the first puff to the last.
¹Based on available machine-measured data comparing 9 harmful
constituents recommended for reduction in cigarette smoke by the WHO
measured in smoke of a standard reference cigarette (1R6F) and the vapor from
Ploom X Advanced.
²Comparison vs cigarette smoking. Based on a sensory panel testing
comparing the tobacco odor intensity of cigarette smoke and the vapor from
representative samples of Ploom X Advanced heated tobacco sticks.
³Based on JTI data comparing the presence of selected constituents in the
room air after using Ploom X Advanced and after cigarette smoking under the
same conditions.
⁴Comparison vs cigarette smoking. Based on a sensory panel testing
comparing the odor intensity of cigarette smoke and the vapor from
representative samples of Ploom X Advanced heated tobacco sticks.
⁵Comparison vs cigarette smoking. Based on color comparison of bovine
teeth exposed to cigarette smoke and vapor from representative samples of
Ploom X Advanced heated tobacco sticks.
Age Verification
Are you 18 or over and a smoker or vaper living in Switzerland?