The Alternative to Smoking Cigarettes

Adult smokers are asking questions about different types of smoking. Whether you smoke readymade cigarettes or prefer to roll your own with loose tobacco and papers, you are unlikely to have missed the headlines about the alternative products that have sprung up.

The latest smoking alternatives fall into three broad categories – heated tobacco, vaping, and nicotine pouches – all of which have come increasingly to the forefront thanks to technical innovations over the last 50 years.

What’s true of all the alternatives to smoking cigarettes is that their adoption by adult smokers the world over is part of the shift towards smoking alternatives that carry the potential of reduced risk¹  compared to traditional cigarettes – and are less intrusive to those around them.

Heated tobacco products like Ploom X Advanced don't create any smoke. The exclusive Camel tobacco sticks that Ploom X Advanced works with are heated using our unique HeatFlow technology. Quite simply the stick never touches the heating element and so, there’s no burning, no ash, and of course, no smoke! 

Vaping products are perhaps more widely recognized than heated tobacco devices currently, but only because they came to the market first. What distinguishes the two is that vapes work with a liquid which is tobacco free and may or may not include nicotine.

Nicotine pouches differ again because they are both tobacco and smoke-free. You simply insert them under your lip, next to your gum for an anytime, anywhere flavored nicotine experience.

Whilst heated tobacco devices, vapes and nicotine pouches are all referred to as alternatives to smoking, none of them generates any smoke.

For those in search of a smoke-free experience that delivers on rich tobacco taste but also embraces the latest flavor twists like menthol or intense berry fruit, then Ploom X Advanced and Camel tobacco sticks is the way to go.  

There are three classic tobacco sticks to enjoy, which range in intensity from rich and full-bodied to light and mellow. There are also two choices of Camel stick that blend tobacco taste with menthol notes, two distinctive fruit flavors, and two aroma option flavors that release a burst of taste when the capsule in the filter is crushed – so you can swap and change taste sensations as the mood takes you.

In contrast, vapes create a very visible vapor for all to see. Nicotine pouches don't use any heat at all, so there’s no smoke or vapor.

¹90-95% reduction on average in 9 toxic substances*

Ploom X is [our latest / an innovative**] heated tobacco product which we believe has strong potential as a reduced-risk product compared to smoking cigarettes.

Ploom X shows, on average, a 90-95% reduction in the levels of 9 constituents recommended by the World Health Organization (WHO) for reduction in cigarette smoke.

IMPORTANT: THIS DOES NOT MEAN THAT USE OF PLOOM X IS SAFE OR ELIMINATES HEALTH OR ADDICTION RISKS ASSOCIATED WITH TOBACCO USE. NO TOBACCO PRODUCT IS SAFE.

* Based on available machine-measured data comparing 9 harmful constituents recommended for reduction in cigarette smoke by the WHO measured in smoke of a standard reference cigarette (1R6F) and the vapor from Ploom X.

** Latest if existing market / Innovative for market launching the brand.