History of Heated Tobacco

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The world is changing at an extraordinary pace. It’s hard to imagine life without mobiles, Wi-Fi and a host of other tech developments that have changed daily life in the last century. The history of heated tobacco now spans more than 50 years. It’s no surprise then, that this technology is playing its part in expanding the choices available to adult smokers.

What is heated tobacco

Ploom has focused its development on finding ways that have the potential to reduce risk¹ and deliver real tobacco taste. Unlike traditional cigarettes, Ploom heated tobacco products – including its newest device Ploom X Advanced – work by heating tobacco sticks, not burning them.

The hunt for smokeless tobacco perfection

Developments in heated tobacco products in the last decade have come on leaps and bounds. The latest in the range from Ploom delivers rich tobacco taste without any smoke or ash, and less tobacco smell². Thanks to its unique HeatFlow system Ploom X Advanced heats Camel tobacco sticks from the outside without these touching the heating element. The result is a gentle aroma of warm tobacco and only a little tobacco waste which is easy to clean.

Camel tobacco sticks are created using our latest technology too. Made from a real leaf tobacco mix, it has been specially crafted to respond to heating rather than burning. The Camel stick range of flavors has also been expanded to include modern fruit and menthol after tones as well as familiar tobacco tastes.

The blog, “Introducing Ploom – A Unique Heated Tobacco Technology” helps answer the question, what is heated tobacco, and gives more information about the exclusive technology developed by Ploom.

Where innovation meets reduced risk potential

Described by the industry as ‘reduced-risk products’* heated tobacco devices like Ploom X Advanced are continuing to evolve to address consumer concerns like second-hand smoke and smell.

That’s why Ploom X Advanced and the unique technology it contains aren't simply change for its own sake. They are the next chapter in the ongoing development of a modern way for adult smokers to enjoy tobacco.

Discover for yourself how Ploom is leading the way by taking an Extended Trial.

¹90-95% reduction on average in 9 toxic substances*

Ploom X Advanced is an innovative heated tobacco product which we believe has strong potential as a reduced-risk product compared to smoking cigarettes.

Ploom X Advanced shows, on average, a 90-95% reduction in the levels of 9 constituents recommended by the World Health Organization (WHO) for reduction in cigarette smoke.

Important: This does not mean that use of Ploom X Advanced is safe or eliminates health or addiction risks associated with tobacco use. No tobacco product is safe.

* Based on available machine-measured data comparing 9 harmful constituents recommended for reduction in cigarette smoke by the WHO measured in smoke of a standard reference cigarette (1R6F) and the vapor from Ploom X Advanced.

² Based on a sensory panel testing comparing the odor intensity of cigarette smoke and the vapor from a representative sample of Ploom X Advanced heated tobacco sticks.