Heated Tobacco vs Vaping

The very short answer is no, heated tobacco isn't vaping. That’s not to say that there aren't some similarities between the two.

Heated tobacco and vaping products were introduced as alternatives for traditional cigarettes, and both produce a vapor that can be inhaled. Fortunately, and because they don't burn anything, neither produces the smoke or ash associated with cigarettes that can bother you and those around you. 

That’s where the similarities end though.

A heated tobacco product like Ploom X - which uses unique technology to heat real tobacco without burning it - is the first choice for those looking for a modern take on tobacco pleasure. Not only does Ploom X Advanced deliver on rich tobacco taste, it’s also more considerate of the people around you because it producess less tobacco smell and potentially less harmful than smoking traditional cigarettes.¹

The design of Ploom X Advanced enables you to replicate much-loved personal smoking rituals but with no matches, lighters or ashtrays required. It also feels entirely familiar because it works with cigarette-like sticks, the Camel tobacco sticks. 

On the other hand, electronic cigarettes, e-cigs or vapes (vaping devices are known by lots of different names) use a liquid which is heated until it creates a vapor. That vapor normally contains nicotine and other flavorings, although they do not contain tobacco. 

Since the arrival of the first vaping devices, there has been a massive expansion in both the type and number of products on offer. From Mods to Pods and Disposables these devices combine with hundreds of choices of liquid flavors and the sheer combination of options can sometimes be overwhelming.

The development of heated tobacco products like those created by Ploom has focused on innovating and improving the way real tobacco flavor is enjoyed in the modern world.  

Another reason is its size. Ergonomically designed to sit comfortably in the palm of your hand, Ploom X Advanced is our smallest heated tobacco device to date. When you are using Ploom X Advanced there’s no smoke and less of the unpleasant tobacco smell², just a subtle aroma of tobacco so you can be confident you are being considerate of those around you – wherever you are, be that on the grocery run, heading to the train station, or working from home.

Another reason Ploom is a great alternative to vaping is because of the expanded range of Camel tobacco sticks now on offer. To meet demand for more varied flavor options there are now nine unique flavors to choose from.

¹90-95% reduction on average in 9 toxic substances*

Ploom X is [our latest / an innovative**] heated tobacco product which we believe has strong potential as a reduced-risk product compared to smoking cigarettes.

Ploom X shows, on average, a 90-95% reduction in the levels of 9 constituents recommended by the World Health Organization (WHO) for reduction in cigarette smoke.

IMPORTANT: THIS DOES NOT MEAN THAT USE OF [PLOOM X IS SAFE OR ELIMINATES HEALTH OR ADDICTION RISKS ASSOCIATED WITH TOBACCO USE. NO TOBACCO PRODUCT IS SAFE.

* Based on available machine-measured data comparing 9 harmful constituents recommended for reduction in cigarette smoke by the WHO measured in smoke of a standard reference cigarette (1R6F) and the vapor from Ploom X.

** Latest if existing market / Innovative for market launching the brand

² Based on a sensory panel testing comparing the odor intensity of cigarette smoke and the vapor from a representative sample of Ploom X heated tobacco sticks.