Words like burn, combustion, vapor and temperature control are bandied about all the time. It can help to go back to basics with a quick look at the three most popular styles of ‘smoking’ that dominate tobacco enjoyment today:
At Ploom, we’ve focused on power, not fire. That has turned the way you can enjoy tobacco taste on its head. Ploom X Advanced HeatFlow technology generates a heated tobacco temperature of 320°C. By raising the temperature of [BRAND] tobacco sticks without burning them, all that’s released is rich tobacco taste and the gentle aroma of tobacco.
The words burn and heated tobacco combustion don’t apply when talking about Ploom X Advanced and nor do smoke and ash. That’s great news if you’re working from your home office and want to say goodbye to smoke fog and overspilling ashtrays.
By using heating power not fire, Ploom X Advanced means you can enjoy your heated tobacco experience with a 90-95% reduction on average of 9 toxic substances¹. That’s why we describe Ploom X Advanced as a reduced-risk product.
Ploom X Advanced is the modern approach to tobacco enjoyment. The device is also packed with the kind of features you’d expect from an innovative piece of technology. Like IntuiTouch, which gives you LED notifications, haptic feedback and makes it simple to use.
With Ploom X Advanced you can enjoy the convenience that comes from not having to worry about the smoke you are producing. It produces less tobacco smell² vs a cigarette, so you and everyone around you will appreciate that it’s more suited to indoor use and less intrusive to those around you³ - that means there’s no need to leave the bus shelter whilst it’s raining so that you can savor authentic tobacco taste.
Cigarettes, vapes and heated tobacco all produce an inhalable vapor, but it’s not just the temperature that’s important. It’s the technology and when it comes to Ploom X Advanced and [BRAND] sticks, the reason there’s no smoke, no ash and less tobacco smell² is because they never come into contact with the heat source.
Ready to discover heated tobacco for yourself? We’ve made that simple with the Ploom X Advanced 14-day extended trial. It’s simple to sign up, we’ll send your choice of Ploom X Advanced straight to your door so you can experience modern tobacco pleasure in the comfort of your own home.
¹ 90-95% reduction on average in 9 toxic substances*
Ploom X is [our latest / an innovative**] heated tobacco product which we believe has strong potential as a reduced-risk product compared to smoking cigarettes.
Ploom X shows, on average, a 90-95% reduction in the levels of 9 constituents recommended by the World Health Organization (WHO) for reduction in cigarette smoke.
IMPORTANT: THIS DOES NOT MEAN THAT USE OF PLOOM X IS SAFE OR ELIMINATES HEALTH OR ADDICTION RISKS ASSOCIATED WITH TOBACCO USE. NO TOBACCO PRODUCT IS SAFE.
* Based on available machine-measured data comparing 9 harmful constituents recommended for reduction in cigarette smoke by the WHO measured in smoke of a standard reference cigarette (1R6F) and the vapor from Ploom X Advanced.
** Latest if existing market / Innovative for market launching the brand
² Comparison vs cigarette smoking. Based on sensory panel testing comparing the tobacco odor intensity of cigarette smoke and the vapor from representative samples of Ploom X Advanced heated tobacco sticks.
³ Based on JTI data comparing the presence of selected constituents in the room air after using Ploom X Advanced and after cigarette smoking under the same conditions.
Are you 18 or over and a smoker or vaper living in Switzerland?